Late last month the board of director at Yahoo Inc. approved a $1.1 billion bid in their attempt to acquire New York based blogging site Tumblr.The whole web world including Twitter(and not to mention hipster) went into a tizzy.Thoughts and opinions oscillated from kudos to anti-establishment fears.There were even a few stray voices wondering what would happens to all the porn blogs once Yahoo! take over.However,most of the concern were coming from Yahoo!'s track record with it acquisitions.Would they have another Flikr in their other hands? Would Yahoo! screw it all up? In fact Marisa Mayer went so far as to state on record that she would not."We promise not to screw it upTumblr is incredibly specail and has a great think going.We will operate Tumblr independently.David Karp
will remain CEO.The product roadmap,their team,their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.Yahoo! will help Tumblr get even better,faster."
So,Why did Yahoo! buy Tumblr?
Ok, but what's the reason, seriously?
Going by a report on Buzzfeed (yes you read that right people), corporate image building has littile to do with Yahoo!'s bid to buy Tumblr.And neither is Tumblr's impressive active user base.The real reason is the demography that Tumblr has a strong hold over:Tumblr's young demographic doesn't just ignore Yahoo!-they don't know what it is.When Yahoo! was founded,Tumblr's most imortant demographic wasn't born", syas the peice on buzzfeed.Who are these peiople?The majority of Tumbl' user base lies in the 18 to 24 segment.
Is the Tumblr guy a billionaire now?
Oddly enough, he isn't.Tumblr founder David karp, a high school dropout started tinkering with the idea of blogging site from his mom's apartment back in 2007.Since then he was remained a somewhat deliberate teen-adult figure possibly in a bid to associate more with the audience he caters to.The billion dollar deal how ever is going to leave him with just under $200 million.Not a small amount, but enough to get him on one of those coveted world's richest people list.
